These past weeks have seen some advertising campaigns that made me think.
The first, in which a large English bank offers a 1% more happiness, the truth is that not only quantifies what percentage, but it is clear that happiness must be directly related to the mortgage. If your mortgage is too high, your happiness is very low, the new equation. Happiness is inversely proportional to the amount of your mortgage, and more specifically to your monthly payment, based on the principal amount requested, the loan interest and years for repayment. This financial institution, we can best be summarized as follows, 1% of your mortgage you give it away so you 1% more than happiness. This is equivalent to that if you request a mortgage loan of 300,000 euros 3,000 euros for you will be happier, ie 1%.
Another happy marketinianos ideas has been to quantify TRUST, the slogan of a land development company "TRIPLE TRUST" as if the trust could shelling, segment, split and crumble. Confidence whose premise is based on a reciprocal commitment equidistant, ie trust in something and especially someone, receiving the same treatment from the other party. I fail to understand how such quantification can be materialized. When one reads on, he realizes that what is involved are actions to build confidence is to say, "do ut des." Can you imagine giving one of his friends "double trust" while another gives only the "simple"?.
Can you imagine your partner offering "triple" trust? What happens if the other party only willing to corresponderte with the "double"?.
time ago, in a company where I worked the CEO told me that the President, who was his father, was a model of "management by distrust," ie, explained, " start zero in the company you trust and winning it little by little ", though - he continued," my management model is the opposite, because I am one hundred percent confident at the beginning and as you will fail will lose points. Clearly in I think the two models were clearly management distrust, as if the only thing that varied was the operation of the timer, a countdown and one step forward, but with the aim of eventually continue in the company. Whatever you do end up reaching a level of mistrust that lead to your departure from the company so inevitable, of course not saying that one never knew what was in that ranking level as "Sui generis."
There are some concepts, conceptual strength that are impossible to chop, happiness and confidence are two of them.
Much advertisers who insist there is no option to find happiness with the return of a percentage of money, nor is there any possibility of increasing the confidence double or triple, or you have it or not it's that simple.
Be generous usually very stimulating effects on the endless road to happiness - which some consider impossible to achieve, and above all because it creates trust in others.
Jorge Cagigas
