Miliani Almudena is a self assured woman who dares to walk strong and stylish. This character can be you or me, is the soul of the brand of shoes author Almudena Miliani (check your facebook ) created by the Peruvian Joudy Loo and Gabriela Ramirez nearly two years ago. A gap in the market led to give life to this endeavor, now installed in the Latin fashion scene. Understanding the history of their creative labor.
Almudena
The proposed Miliani
"Our target audience is girls aged 25 to 35 years, but in practice are women of all ages and needs (we have models for girlfriends) . We have two lines. The first is the line classical, which are shoes that you can use to -for example go to work and they usually have high turnover. Always with details that differ from traditional offerings. Then there is Almudena line are much more modern shoes . We work quite the stud, but we use many platforms to make them comfortable and always 100% leather.
The influence of trends in the creative process
"Trends enough influence as we try to make modern shoes. I think there is always a strong trend and based on that design which seems more appropriate. "
author Reviewing shoe market in Peru
" "This market is growing fast. last few years has been a boom of independent designer labels, which market are creating. People not only have the option of large department stores. Their greatest strength is given because the economy is improving, as the purchasing power of consumers, which means that whenever there are more young girls willing to spend a relatively high price for a pair of shoes made in their country. We also have very good workmanship. Shoes Almudena Miliani are made almost on a small scale, by master shoemakers.
Regarding the weaknesses, I think inputs still a little expensive and sometimes hard to find . On the other hand we must get used to labor to work according to your parameters, which in our case are related to search for the best finish, punctuality, etc ".
strategies to seduce the public Almudena Miliani
"The word of mouth has been very important since we opened . No doubt because I think it was the best advertising we could have. Then we mailing, send rebates to clients for their birthday, do a pre-sale with the best customers at the beginning of each season, try to have a super atmosphere in the room, good service, chocolate Trufit invite input, etc.. "
Almudena The future of Miliani?
"Opening more stores ! and not only in Lima, but also in other provinces of Peru and if possible in other countries . We have made shipments within Peru and Colombia ever and we also have some clients in Chile, when they come to Lima, we buy. So who knows. " (Photos courtesy of Almudena Miliani)
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