The circumstances prompted the Argentina Natalia Arenas fashion blogger to create Comomequeda . A accident that led to a good time to be immobilized (in the style of Frida Kahlo) , led to project this space, which stands as one of the most popular South American level. But why fashion?, What should be its vocation for the street style? In the next virtual conversation, Natalia we unveil why these elections.
fashion beyond
accident "Since childhood I was interested in fashion. influenced me both my mother and my grandmother. The two always made clothes for the family . Witnessing these moments, see them sewing help to vour to ensure, made me lean toward it involuntarily. And Comomequeda is a space where I can give free rein to that calling. I love the image, the assembly of productions, colors, combinations, style. I'm very observant and curious ".
Comomequeda editorial line
" is a daily street style, but with feet on the ground, for a woman who knows what she wants , who likes to look good, but watching their income. We follow trends, and propose them down to items that already have or we went looking for similar items in American fairs. We offer DIY, restoration, and tips to facilitate assembly of outits day. We also suggest shopping, of course, but always trying to seek settlement or the best prices. Actually editorial line is defined by who I am and how I behave when buy. "
Comomequeda, rather than a traditional street style blog
"As I said earlier, daily mini Comomequeda is where I found a very fluid writing style, fresh and unconventional. Comomequeda is a channel to share with my followers what is and what I learn, as if holding them in front . I do not want to show what I have job and nothing else but to establish a virtual link with them and help them. "
His gaze on the fashionable author Argentina
"I think there are two scenarios. The author's design and marketing fashion.author design, made with care, love, lung cancer is not consumed by the majority of Argentine women . One reason is because their prices are much higher, given the lack of competitiveness they have against the big brands, so that all can acquire such items. On the other hand the appalling marketing brands, mass, which mostly are just brazen copies or 'inspiration' of foreign designs. I think to consolidate, you must provide financial possibilities regional design. Experimentation takes time, and time is money, so it is very sad to see someone talented deciding to put aside their ideas to choose to do what the media, just because it pays off. "
Analyzing the Latino market reaction to the emergence of fashion bloggers
" Particularly in Argentina, reluctant to market is the image of the blogger as brand ambassadors. notice that many have a bad opinion of the blogger, enhanced by the fact that some blogs open and close, which was described as not serious or professional who decides to use this type of platform. Clearly identify what bloggers are professionals (which are many) takes time and analysis by the market and agencies, work that still do not see anyone taken. do not know what will happen in Argentina. I love to see that understands the value offered by the blogger , the power they have our opinions, the extent to which we as a reference in fashion. It is my hope that this is understood by the market, before they emulate foreign marketing strategies just because it, for we are not fleeting images, but actually we are taken into account as seriously as they expect from a blogger. "
Comomequeda The future of
"I can not imagine , and I thought I would never go so far as now. So whatever comes from here on will be great. " (Photos courtesy of Comomequeda)
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